Free SMS Marketing Software

In this new era, the inventions, discoveries and latest updates in technology have changed the lives of people day by day. Especially in internet marketing there is a long list of tools available to market your business and products easily to the user. The latest technology has made it easy for the vendor to approach the end user for the sale of his product and on the other hand the client has lot of options available for the purchase of his required product. In fact, these inventions have provided lot of competition to both and competition made it easy to select and collect the specified product.

SMS Marketing Software is also one of the greatest tools to market a specified product easily and conveniently to the customers and consumers. A vendor can aware to thousands people about his product at a time. It’s very simple and easiest software to handle and anyone can use it. No professional skill and knowledge is required. No need to be a webmaster. Currently, two versions are available of this software Standard and Enterprises. In standard registered version you can attach only 1 mobile phone and in enterprises upto 4 mobile phones.

You can download standard version of this software from here .   If you want enterprise version then download it from here. You can use it as demo version and send as many sms you want to send from it. In demo version with every SMS a title of SMS Caster will also included automatically. If you don’t want it then make a registration of this software and after registration this restriction will also be unlocked. If you want to make registration after understanding all the aspects of this software please feel free to contact me via email mitevision@gmail.com or the best is to leave a comment with your email and contact details after this post and I will guide you how you can easily register it in very cheapest rate. If you want to learn about How to Use SMS Marketing Software, then a complete guideline with pictures is available here. If you have made payment through virtapay and downloaded the demo version then let me know about the Software Version (Standard or Enterprise) what ever you downloaded and also your Virtapay Username and Unique Transaction ID through email with the subject heading "SMS Software Registration". I will send you the details about how to unlock the software. You can also send these details by posting comment and by this way you will get quick response. If you have purchased the software and not yet received the unlocking code then post the above mentioned details in comments section and get quick response.
Note: This manual procedure is adopted to avoid from fraudulent activities.

                            
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Technology

It refers to the development and use of machinery, products and processes. For several reasons, individual firms, especially smaller ones with limited capital, must usually adapt to technological advances (rather than control them).

Many firms are dependent on other companies to develop and perfect new technology, such as computer microchips and only then can these firms use the new technology in their products, such as automated gasoline pumps at service stations, talking toys, or electronic sensors in smoke detectors for office buildings.  And when new technology is introduced, the inventor often secures patent protection, which excludes competitors from using that technology (unless the inventor licenses the rights to others for a fee).

In a number of areas, companies have just been unable to achieve practical technological breakthroughs. For example, no firm has been able to develop and market a cure for a common cold, a good-testing nontobacco cigarette, a car powered by electricity, or a totally effective and safe diet pill.

When new technology first emerges, it may be expensive and in short supply, both for companies using the technology in their products and for final consumers. The challenge is to mass produce and mass market the technology efficiently. For example, it took a decade for battery-operated pocket calculator to reach peak sales.

Some technological advances require employee training and consumer education before they can succeed in marketplace. Thus, company emphasis on user-friendliness can speed up the acceptance of new technology. That is why the current generation of personal computers focuses so much on ease of use, and personal selling and customer service are so important.

Certain advances may not be compatible with goods and services already on the market and/or require significant retooling by firms wanting to use them in their products or operations. For instance, every time an auto maker introduces a significantly new car model, it must invest hundreds of millions of dollars to retool facilities.

Each time a firm buys new computer equipment to supplement existing equipment,  it must determine whether the new equipment is compatible (Can it run all the computer programs used by the firm and ‘talk to’ the firm’s existing equipment?).

To be successful, technological advances must be accepted by each firm in the distribution process (the manufacturer/service provider, the wholesaler, and the retailer). Should anyone of these firms not use a new technology, its benefits may be lost. For example, if a small retailer does not have electronic scanning equipment at cash registers, its cashier must ring up prices by hand, even though each package has been computer-coded by manufacturers.

A firm’s technological abilities are also affected by the availability of scarce resources. Over the past twenty years, sporadic shortage and volatile price changes have occurred for a variety of basic commodities, such as home heating oil, other petroleum-based products, plastics, synthetic fibers, aluminum, chrome, silver, tungsten, nickel, steel, glass, grain, fertilizer, cotton and wool. And despite efforts at conservation, some raw materials, processed materials, and component parts may remain or become scarce over the next decade.

Resource shortages and/or rapid cost increases would require one of three actions by a company. First, substitute materials could be used in constructing products, requiring intensified research and product testing. Second, prices could be raised for products that cannot incorporate substitute material. Third, companies could abandon products where resources are unavailable or used ineffectively and demarked others where demand is great than it is able to satisfy.

How to approach the Market??

Marketing planners need to develop a strategy for approaching the market. The marketer's first step is to access the needs of the market. Then, because consumers in a market are seldom uniform, planners must decide whether to treat the market as homogeneous (that is, as a single, undifferentiated, large unit) or as heterogeneous (a market composed of separate, smaller groups known as segments). The market segment of potential customers a product provider selects is its target market. Marketers approach their target markets with the competitive strategies of product differentiation and positioning. More elements are discussed below.

Undifferentiated and Segmentation Approaches: 

When planners treat the market as homogeneous, they purposely ignore differences in the market and use one marketing strategy that will appeal to as many people as possible. This market strategy known as an undifferentiated or market aggregation strategy. At one point in its history, many soft drink companies viewed the U.S market as homogeneous and used general appeals for all its consumers. This strategy is risky because it may appeal to no one, or the resources wasted will be greater than the total gain in sales.

Few examples of homogeneous markets exist. Often, companies take an undifferentiated approach because they lack the resources to target different market segments. For certain types of widely consumed items (such as gasoline and basic white bread), however, the undifferentiated market approach makes sense because the potential market is large enough to justify possible wasted resources. At one time, the bottled water industry used this approach, clearly, that has changed.

Market Segments:  is a much more common market approach. It assumes that the best way to sell to the market is to recognize differences and adjust to them accordingly. Marketers divide the entire heterogeneous market into segments that are homogeneous. From these segments, the marketers identifies, evaluates, and selects a target market, a group of people with similar needs and characteristics, who are most likely to be receptive to the marketer’s product. For instance, a retailer such as computer shop offers various hardware, software and support services to select target markets to sell more products to more people more often.

By using a segmentation approach, a company can more precisely match the needs and wants of the customer and generate more sales. That’s why soft drink manufacturers have moved away from the undifferentiated approach and have introduced diet, caffeine free, and diet caffeine-free versions of their basic products. This approach also allows a company to target advertising more precisely.

Product Differentiation:

 Regardless of whether a marketer employs an undifferentiated or a segmentation approach, there remains a need to distinguish a brand from that of competitors. Most markets contain a high level of competition. How does a company compete in a crowed market? It uses Product Differentiation, as a competitive marketing strategy designed to create product differences that distinguish the company’s product from all others in the eyes of customers. Those perceived differences may be tangible or intangible. Product differentiation may also exist within segments.

Tangible differences include unique product feature, color, size, quality of performance or support services, or available options.

In instances where products really are the same (examples include milk, unleaded gas, and over the counter drugs), marketers often promote intangible differences. They create an image that implies difference, although the image may have little to do with the actual product features. Some beer companies, for example, try to suggest status, enjoyment, masculinity.

Positioning:

Determining what place a product should occupy in a given market is called positioning. It mean a marketer strategically combines the product’s tangible and intangible attributes in order to create a relative picture of the product.

What is Internet?

The internet, which is a vast global network of computers connecting people and information, has opened up tremendous possibilities for advancing research and expanding the realm of business opportunities throughout the world. Because the internet connects us worldwide, any needed research data can be collected from any country through the internet. For Example, customer preferences for packaging a product can be determined and pricing strategies developed for each country. if so desired.

If we want industry information or published materials on any topic of interest, the internet comes in handy. We can easily download secondary data and print them, for leisurely examination. We can also conduct computer-interactive surveys very efficiently with huge global audiences, where the computer will sequence and personalize the questions as we would desire (skip questions and ask appropriate follow-up information). This will require that the respondent at the other end has access to a computer and is willing to respond. The representativeness of the sample will also be compromised. Companies regarding online surveys offer specialized services to conduct internet surveys for firms that need information of a confidential nature, as for example, the effectiveness of supervisors; computer-assisted telephone interviews can also be conducted to gather data.

The marketing, finance, accounting, sales, and other departments of a company can and do use the internet frequently for their research. In the business environment, desktop computers can be connected to local area network (LAN), which in turn, could be hooked to the internet by a high speed line. This would help several individual employees to gain simultaneous access to central information. The LAN enables the employees with computers in close proximity to share information resources and files, and helps schedule, monitor, and process data from remote location.

Business research can proceed using the internet and search engines, even where sources of information on a particular topic are not readily known. Search engines are software programs designed to help the search on World Wide Web. By keying in the important (key) words that describe the topic in some fashion, the user can address the search engine to suggest the best possible “links” (sites with the requested information) and access them directly to review the needed data. AltaVista and Google are two such search engines put to frequent use.