Focus Your MITE Vision: 2010

Saturday, December 18, 2010

How to Use Free SMS MARKETING SOFTWARE?

If you want to learn free SMS Marketing Software, then follow these step by step instructions. If you have installed SMS Marketing Software, then Open it and a window like below will open before you. But if you didn’t installed SMS Marketing Software yet, then download it from here. Before starting anything, it is necessary to attach your phone with your computer. To attach a phone you will require PC Suite Software for your phone. This can be installed by searching on internet. Just type your phone model with pc suite as Nokia 2700 PC SUITE in any search engine and you will get a lot of websites regarding your required search. After installing PC Suite, run it and when your phone is detected by PC Suite, SMS Software will automatically detect your phone and a window like below will open. (This window shows about the detection of Nokia 2700).


If detection of your software not shown then make a click on update or update all. It will search for all the ports of your PC and will show the detection of your phone in anyone port.
Now get ready to use the software. In numbers tab, enter your desired number to whom you want to send SMS. In subject write your desired title regarding your product. Then type your message in message field. Type as much as you want to type. You have done. Now click on send to outbox.

Now click on outbox on left explorer tab and in outbox just click send. You have done! Your message is sent and you can check it in sent box.


Contacts:

In this software you can also add contacts as much you can. For this purpose click on contacts in left tab and click option new in top menu under contacts heading. Now all the fields of contacts in on and you can start adding contacts.


Groups:

In groups tab you can make groups of your contacts added i.e. friends, relatives, colleagues etc. Just click on groups and click new to make groups. A new window will open. Here you can add group names and add numbers to the groups.


Scheduler:
In scheduler you can set schedules for sending and receiving messages. After clicking it you have to click on new tab and a new window will open, where you can set your schedule with date specification.


RESPONDER:
The Responder is used to reply to the sender of an incoming SMS automatically. This is done based on pre-set keywords and reply messages. You may store the keywords either in a project file or in an external text file.

1.   Store the keywords in a project file:

By default, when you add keywords and reply messages from the user interface, they are stored in a project file. This means that they are saved together with the Inbox, Outbox and Sent Box. This allows you to have different set of keywords and reply messages with different project files.

2. Store the keywords in an external file:

To enable an external keywords file, specify the file location at Tool->Options->Responder. It is a text file, encoded in ANSI, UNICODE, UNICODE (Big Endian) or UTF8 with the BOM mark. There is no user interface within SMSCaster to edit the keywords stored in an external file. The simplest way to create one is by using Notepad. Another way is to prepare the data in Excel and “Save As” a CSV file.
It can be considered as an interface to control the Responder: by producing the keywords text file from another program, you can automate the Responder. The file will be checked periodically for any changes and will be reloaded when necessary.
External keywords file is available to all projects and considered as global. Keywords are case insensitive. If the same keyword appears both in the project file and in the external file, the one in the project file will be used.
For the file format, each line contains a keyword and reply message pair, for
example:
Health, "Thank you for your inquiry..."
Win, "Please call 800-989-9877 for your chance to win"
*, "Sorry, we do not have the information you want"
The asterisk means matching anything and serves as the default reply message when no keyword is matched. It should be put at the last line of the file or it will override other keywords below it.
You may also put several keywords for the same reply message in one line,
for example:
Diet, Food, "Please call 800-989-9877 for info on food and diet"

3.   Enable and disable the Responder:

Click the "Enable" button on the toolbar of the Responder Page to enable the Responder. It does not work until the "Start" button is pressed. See “Persistent Connection” if you need continuous auto-respond.

4.   Send long and flash reply message:

You may reply in long SMS or flash SMS (but not both). Go to Tool->Options- >Responder for these settings.

5. Blacklist File:

A blacklist file contains blocked phone numbers which you do not want to reply to. It is recommended that you enter the phone number of your SIM card into the blacklist to avoid potential infinity reply-to loop. It is a plain text file with each phone number on a new line.

6. Log File:

This is to log successfully replied phone numbers to a file for reference.

7. Others
Persistent Connection

If you want the Responder to work continuously, you should set "Persistent Connection" at Tool->Options->Connection Tab. It will wait for incoming SMS and reply automatically until the "Stop" button is pressed.

Delete Received Message from Phone:
To avoid responding to incoming SMS saved at the phone again and again when you re-start SMSCaster, you should enable "Delete received message from Phone" at Tool->Options->Receive Tab.

You can also import and export contacts through this software. If any further information or help is needed regarding this software then feel free to email me or just leave a comment here. I will response you as soon as possible. Enjoy...

Free SMS Marketing Software

In this new era, the inventions, discoveries and latest updates in technology have changed the lives of people day by day. Especially in internet marketing there is a long list of tools available to market your business and products easily to the user. The latest technology has made it easy for the vendor to approach the end user for the sale of his product and on the other hand the client has lot of options available for the purchase of his required product. In fact, these inventions have provided lot of competition to both and competition made it easy to select and collect the specified product.
SMS Marketing Software is also one of the greatest tools to market a specified product easily and conveniently to the customers and consumers. A vendor can aware to thousands people about his product at a time. It’s very simple and easiest software to handle and anyone can use it. No professional skill and knowledge is required. No need to be a webmaster. Currently, two versions are available of this software Standard and Enterprises. In standard registered version you can attach only 1 mobile phone and in enterprises upto 4 mobile phones.


You can download standard version of this software from here .   If you want enterprise version then download it from here. You can use it as demo version and send as many sms you want to send from it. In demo version with every SMS a title of SMS Caster will also included automatically. If you don’t want it then make a registration of this software and after registration this restriction will also be unlocked. If you want to make registration after understanding all the aspects of this software please feel free to contact me via email mitevision@gmail.com or the best is to leave a comment with your email and contact details after this post and I will guide you how you can easily register it in very cheapest rate. If you want to learn about How to Use SMS Marketing Software, then a complete guideline with pictures is available here. If you have made payment through virtapay and downloaded the demo version then let me know about the Software Version (Standard or Enterprise) what ever you downloaded and also your Virtapay Username and Unique Transaction ID through email with the subject heading "SMS Software Registration". I will send you the details about how to unlock the software. You can also send these details by posting comment and by this way you will get quick response. If you have purchased the software and not yet received the unlocking code then post the above mentioned details in comments section and get quick response.
Note: This manual procedure is adopted to avoid from fraudulent activities.

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Monday, December 6, 2010

Technology

It refers to the development and use of machinery, products and processes. For several reasons, individual firms, especially smaller ones with limited capital, must usually adapt to technological advances (rather than control them).
Many firms are dependent on other companies to develop and perfect new technology, such as computer microchips and only then can these firms use the new technology in their products, such as automated gasoline pumps at service stations, talking toys, or electronic sensors in smoke detectors for office buildings.  And when new technology is introduced, the inventor often secures patent protection, which excludes competitors from using that technology (unless the inventor licenses the rights to others for a fee).
In a number of areas, companies have just been unable to achieve practical technological breakthroughs. For example, no firm has been able to develop and market a cure for a common cold, a good-testing nontobacco cigarette, a car powered by electricity, or a totally effective and safe diet pill.
When new technology first emerges, it may be expensive and in short supply, both for companies using the technology in their products and for final consumers. The challenge is to mass produce and mass market the technology efficiently. For example, it took a decade for battery-operated pocket calculator to reach peak sales.
Some technological advances require employee training and consumer education before they can succeed in marketplace. Thus, company emphasis on user-friendliness can speed up the acceptance of new technology. That is why the current generation of personal computers focuses so much on ease of use, and personal selling and customer service are so important.
Certain advances may not be compatible with goods and services already on the market and/or require significant retooling by firms wanting to use them in their products or operations. For instance, every time an auto maker introduces a significantly new car model, it must invest hundreds of millions of dollars to retool facilities.
Each time a firm buys new computer equipment to supplement existing equipment,  it must determine whether the new equipment is compatible (Can it run all the computer programs used by the firm and ‘talk to’ the firm’s existing equipment?).
To be successful, technological advances must be accepted by each firm in the distribution process (the manufacturer/service provider, the wholesaler, and the retailer). Should anyone of these firms not use a new technology, its benefits may be lost. For example, if a small retailer does not have electronic scanning equipment at cash registers, its cashier must ring up prices by hand, even though each package has been computer-coded by manufacturers.
A firm’s technological abilities are also affected by the availability of scarce resources. Over the past twenty years, sporadic shortage and volatile price changes have occurred for a variety of basic commodities, such as home heating oil, other petroleum-based products, plastics, synthetic fibers, aluminum, chrome, silver, tungsten, nickel, steel, glass, grain, fertilizer, cotton and wool. And despite efforts at conservation, some raw materials, processed materials, and component parts may remain or become scarce over the next decade.
Resource shortages and/or rapid cost increases would require one of three actions by a company. First, substitute materials could be used in constructing products, requiring intensified research and product testing. Second, prices could be raised for products that cannot incorporate substitute material. Third, companies could abandon products where resources are unavailable or used ineffectively and demarked others where demand is great than it is able to satisfy.

Saturday, December 4, 2010

How to approach the Market??

Marketing planners need to develop a strategy for approaching the market. The marketer's first step is to access the needs of the market. Then, because consumers in a market are seldom uniform, planners must decide whether to treat the market as homogeneous (that is, as a single, undifferentiated, large unit) or as heterogeneous (a market composed of separate, smaller groups known as segments). The market segment of potential customers a product provider selects is its target market. Marketers approach their target markets with the competitive strategies of product differentiation and positioning. More elements are discussed below.

Undifferentiated and Segmentation Approaches: 
When planners treat the market as homogeneous, they purposely ignore differences in the market and use one marketing strategy that will appeal to as many people as possible. This market strategy known as an undifferentiated or market aggregation strategy. At one point in its history, many soft drink companies viewed the U.S market as homogeneous and used general appeals for all its consumers. This strategy is risky because it may appeal to no one, or the resources wasted will be greater than the total gain in sales.
Few examples of homogeneous markets exist. Often, companies take an undifferentiated approach because they lack the resources to target different market segments. For certain types of widely consumed items (such as gasoline and basic white bread), however, the undifferentiated market approach makes sense because the potential market is large enough to justify possible wasted resources. At one time, the bottled water industry used this approach, clearly, that has changed.
Market Segments:  is a much more common market approach. It assumes that the best way to sell to the market is to recognize differences and adjust to them accordingly. Marketers divide the entire heterogeneous market into segments that are homogeneous. From these segments, the marketers identifies, evaluates, and selects a target market, a group of people with similar needs and characteristics, who are most likely to be receptive to the marketer’s product. For instance, a retailer such as computer shop offers various hardware, software and support services to select target markets to sell more products to more people more often.
By using a segmentation approach, a company can more precisely match the needs and wants of the customer and generate more sales. That’s why soft drink manufacturers have moved away from the undifferentiated approach and have introduced diet, caffeine free, and diet caffeine-free versions of their basic products. This approach also allows a company to target advertising more precisely.

Product Differentiation:
 Regardless of whether a marketer employs an undifferentiated or a segmentation approach, there remains a need to distinguish a brand from that of competitors. Most markets contain a high level of competition. How does a company compete in a crowed market? It uses Product Differentiation, as a competitive marketing strategy designed to create product differences that distinguish the company’s product from all others in the eyes of customers. Those perceived differences may be tangible or intangible. Product differentiation may also exist within segments.
Tangible differences include unique product feature, color, size, quality of performance or support services, or available options.
In instances where products really are the same (examples include milk, unleaded gas, and over the counter drugs), marketers often promote intangible differences. They create an image that implies difference, although the image may have little to do with the actual product features. Some beer companies, for example, try to suggest status, enjoyment, masculinity.
Positioning:
Determining what place a product should occupy in a given market is called positioning. It mean a marketer strategically combines the product’s tangible and intangible attributes in order to create a relative picture of the product.

Wednesday, November 10, 2010

What is Internet?

The internet, which is a vast global network of computers connecting people and information, has opened up tremendous possibilities for advancing research and expanding the realm of business opportunities throughout the world. Because the internet connects us worldwide, any needed research data can be collected from any country through the internet. For Example, customer preferences for packaging a product can be determined and pricing strategies developed for each country. if so desired.
If we want industry information or published materials on any topic of interest, the internet comes in handy. We can easily download secondary data and print them, for leisurely examination. We can also conduct computer-interactive surveys very efficiently with huge global audiences, where the computer will sequence and personalize the questions as we would desire (skip questions and ask appropriate follow-up information). This will require that the respondent at the other end has access to a computer and is willing to respond. The representativeness of the sample will also be compromised. Companies regarding online surveys offer specialized services to conduct internet surveys for firms that need information of a confidential nature, as for example, the effectiveness of supervisors; computer-assisted telephone interviews can also be conducted to gather data.
The marketing, finance, accounting, sales, and other departments of a company can and do use the internet frequently for their research. In the business environment, desktop computers can be connected to local area network (LAN), which in turn, could be hooked to the internet by a high speed line. This would help several individual employees to gain simultaneous access to central information. The LAN enables the employees with computers in close proximity to share information resources and files, and helps schedule, monitor, and process data from remote location.
Business research can proceed using the internet and search engines, even where sources of information on a particular topic are not readily known. Search engines are software programs designed to help the search on World Wide Web. By keying in the important (key) words that describe the topic in some fashion, the user can address the search engine to suggest the best possible “links” (sites with the requested information) and access them directly to review the needed data. AltaVista and Google are two such search engines put to frequent use.

Friday, November 5, 2010

What is market?

The concept of exchange leads to the concept of a market. After understanding what market is, we can learn more about marketing & marketing aspects, principles.
**A market consists of all potential customers sharing a particular need or want who might be willing and able to engage in exchange to satisfy that need or want.**
Thus the size of the market depends upon the number of persons who exhibit the need, have resources that interest others, and are willing to offer these resources in exchange for what they want.
Originally the term market stood for the place where buyers and sellers gathered to exchange their goods, such as a village square. Economists use the term market to refer to a collection of buyers and sellers who transact over a particular product or product class; hence the housing market, the grain market, and so on.
Marketers, however see the sellers as constituting the industry and the market. The sellers and buyers are connected by four flows. The sellers send goods and services and communications to the market; in return they receive money and information. The inner loop shows an exchange of money for goods, the outer loop shows an exchange of information.
Business people use the term markets colloquially to cover various groupings of customers. They talk about need markets (such as the diet-seeking market); product markets (such as the shoe market); demographic markets (such as the youth market); and geographic markets (such as French market). Or that extend the concept to cover noncustomer groupings as well, such as voter markets, labour markets, and donor markets.
The fact is that modern economies operate on the principle of division of labour where each person specializes in the production of something, receives payment, and buys needed things with this money. Thus modern economies abound in markets. The basic kinds of markets and the flows connecting them are shown below.



Essentially, manufacturers go to resource markets (raw-material markets, labour markets, money markets, and so on.), buy resources, turn them into goods and services, sell them to middleman, who sells them to consumers. The consumers sell their labour, for which they receive money income to pay for the goods and services they buy. The government is another market which plays several roles. It buys goods from resource, manufacturer, and middleman markets; it pays them; it taxes these markets (including consumer markets); and it returns needed public services. Thus each nation’s economy and the whole world economy consist of complex interacting of markets that are linked through exchange processes.

Thursday, November 4, 2010

What is marketing?

An advertiser needs an effective campaign to help its new product succeed. However, to succeed a product must offer customers value, a supportive distribution network of retailers and proper pricing. Because advertising is just one part of the total marketing effort, it’s unlikely that an advertising agency could achieve its goals without a thorough understanding of its client’s marketing programs.
This page explores how marketing influences and shapes advertising. It examines how the relationship between marketing and advertising plays a key role in an integrated marketing communication strategy. It also takes a look at the advertising agency, its variations and all its structures.
The American Marketing Association defines marketing as the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy the perceived needs, wants and objectives of the consumer and the organization. Stated simply, marketing is the process of finding, satisfying and retaining customers while the business meets its goals. Although its marketing focuses on the exchange and the customer, every business must tailor its marketing to fit into its business plan.
An exchange is the act of trading a desired product or services for something of value in return. How do marketers prompt the exchange process? They must market effectively from start to finish.

Wednesday, November 3, 2010

MITE Vision Preface

MITE has been designed with visitors needs in mind and for thoroughly testing in all over the world. This comprehensive blog captures the vitality of MITE in an environment that is constantly changing. Noted for its realism in presenting the MITE process, the blog incorporates vivid examples of current practices and includes realistic case studies, carefully developed to provide a variety of learning opportunities.
MITE is actually involved directly and indirectly in the lives of every person in this modern world. Here we have tried to introduce visitors to accepted MITE concepts and practices. These principles provide visitors with a proven body of knowledge which can be used to cope with the modern world trends and environment. We hope our visitors will agree with us that the blog provides a realistic view of contemporary MITE.
MITE contains many innovative features designed to make learning easier for its readers. MITE allows each page to stand on its own as a complete, systematic learning tool. Each page begins with a series of learning goals to direct the visitors and readers.
Basically MITE is created after the combination of four major fields which are vast like a sea. The all four are interlinked with each other in any way and the purpose of MITE is to understand and discover all the old and new aspects of these fields. We will try our best to describe, introduce and focus on all four fields of MITE.  The purpose behind MITE is to learn and measure the depth of Marketing, Internet, Technology and Entertainment visions. Today, all these four fields are dependent directly and indirectly on each other. Suppose technology invented internet, internet discovered new aspects of marketing and technology and internet both are discovering the new ways and ideas for entertainment.  In MITE, we will do our best to lighten up on all the aspects of these four fields thoroughly. It will also describe the minor and major portions of the above described fields, as what is marketing, marketing principles, where is internet now, the latest entertainment ways and updates, how technology effects on the current human lives and many more things.
We hope that MITE will bring a change in the lives of current and as well as next coming generation.

The MITE Vision Team