Focus Your MITE Vision: December 2010

Saturday, December 18, 2010


If you want to learn free SMS Marketing Software, then follow these step by step instructions. If you have installed SMS Marketing Software, then Open it and a window like below will open before you. But if you didn’t installed SMS Marketing Software yet, then download it from here. Before starting anything, it is necessary to attach your phone with your computer. To attach a phone you will require PC Suite Software for your phone. This can be installed by searching on internet. Just type your phone model with pc suite as Nokia 2700 PC SUITE in any search engine and you will get a lot of websites regarding your required search. After installing PC Suite, run it and when your phone is detected by PC Suite, SMS Software will automatically detect your phone and a window like below will open. (This window shows about the detection of Nokia 2700).

If detection of your software not shown then make a click on update or update all. It will search for all the ports of your PC and will show the detection of your phone in anyone port.
Now get ready to use the software. In numbers tab, enter your desired number to whom you want to send SMS. In subject write your desired title regarding your product. Then type your message in message field. Type as much as you want to type. You have done. Now click on send to outbox.

Now click on outbox on left explorer tab and in outbox just click send. You have done! Your message is sent and you can check it in sent box.


In this software you can also add contacts as much you can. For this purpose click on contacts in left tab and click option new in top menu under contacts heading. Now all the fields of contacts in on and you can start adding contacts.


In groups tab you can make groups of your contacts added i.e. friends, relatives, colleagues etc. Just click on groups and click new to make groups. A new window will open. Here you can add group names and add numbers to the groups.

In scheduler you can set schedules for sending and receiving messages. After clicking it you have to click on new tab and a new window will open, where you can set your schedule with date specification.

The Responder is used to reply to the sender of an incoming SMS automatically. This is done based on pre-set keywords and reply messages. You may store the keywords either in a project file or in an external text file.

1.   Store the keywords in a project file:

By default, when you add keywords and reply messages from the user interface, they are stored in a project file. This means that they are saved together with the Inbox, Outbox and Sent Box. This allows you to have different set of keywords and reply messages with different project files.

2. Store the keywords in an external file:

To enable an external keywords file, specify the file location at Tool->Options->Responder. It is a text file, encoded in ANSI, UNICODE, UNICODE (Big Endian) or UTF8 with the BOM mark. There is no user interface within SMSCaster to edit the keywords stored in an external file. The simplest way to create one is by using Notepad. Another way is to prepare the data in Excel and “Save As” a CSV file.
It can be considered as an interface to control the Responder: by producing the keywords text file from another program, you can automate the Responder. The file will be checked periodically for any changes and will be reloaded when necessary.
External keywords file is available to all projects and considered as global. Keywords are case insensitive. If the same keyword appears both in the project file and in the external file, the one in the project file will be used.
For the file format, each line contains a keyword and reply message pair, for
Health, "Thank you for your inquiry..."
Win, "Please call 800-989-9877 for your chance to win"
*, "Sorry, we do not have the information you want"
The asterisk means matching anything and serves as the default reply message when no keyword is matched. It should be put at the last line of the file or it will override other keywords below it.
You may also put several keywords for the same reply message in one line,
for example:
Diet, Food, "Please call 800-989-9877 for info on food and diet"

3.   Enable and disable the Responder:

Click the "Enable" button on the toolbar of the Responder Page to enable the Responder. It does not work until the "Start" button is pressed. See “Persistent Connection” if you need continuous auto-respond.

4.   Send long and flash reply message:

You may reply in long SMS or flash SMS (but not both). Go to Tool->Options- >Responder for these settings.

5. Blacklist File:

A blacklist file contains blocked phone numbers which you do not want to reply to. It is recommended that you enter the phone number of your SIM card into the blacklist to avoid potential infinity reply-to loop. It is a plain text file with each phone number on a new line.

6. Log File:

This is to log successfully replied phone numbers to a file for reference.

7. Others
Persistent Connection

If you want the Responder to work continuously, you should set "Persistent Connection" at Tool->Options->Connection Tab. It will wait for incoming SMS and reply automatically until the "Stop" button is pressed.

Delete Received Message from Phone:
To avoid responding to incoming SMS saved at the phone again and again when you re-start SMSCaster, you should enable "Delete received message from Phone" at Tool->Options->Receive Tab.

You can also import and export contacts through this software. If any further information or help is needed regarding this software then feel free to email me or just leave a comment here. I will response you as soon as possible. Enjoy...

Free SMS Marketing Software

In this new era, the inventions, discoveries and latest updates in technology have changed the lives of people day by day. Especially in internet marketing there is a long list of tools available to market your business and products easily to the user. The latest technology has made it easy for the vendor to approach the end user for the sale of his product and on the other hand the client has lot of options available for the purchase of his required product. In fact, these inventions have provided lot of competition to both and competition made it easy to select and collect the specified product.
SMS Marketing Software is also one of the greatest tools to market a specified product easily and conveniently to the customers and consumers. A vendor can aware to thousands people about his product at a time. It’s very simple and easiest software to handle and anyone can use it. No professional skill and knowledge is required. No need to be a webmaster. Currently, two versions are available of this software Standard and Enterprises. In standard registered version you can attach only 1 mobile phone and in enterprises upto 4 mobile phones.

You can download standard version of this software from here .   If you want enterprise version then download it from here. You can use it as demo version and send as many sms you want to send from it. In demo version with every SMS a title of SMS Caster will also included automatically. If you don’t want it then make a registration of this software and after registration this restriction will also be unlocked. If you want to make registration after understanding all the aspects of this software please feel free to contact me via email or the best is to leave a comment with your email and contact details after this post and I will guide you how you can easily register it in very cheapest rate. If you want to learn about How to Use SMS Marketing Software, then a complete guideline with pictures is available here. If you have made payment through virtapay and downloaded the demo version then let me know about the Software Version (Standard or Enterprise) what ever you downloaded and also your Virtapay Username and Unique Transaction ID through email with the subject heading "SMS Software Registration". I will send you the details about how to unlock the software. You can also send these details by posting comment and by this way you will get quick response. If you have purchased the software and not yet received the unlocking code then post the above mentioned details in comments section and get quick response.
Note: This manual procedure is adopted to avoid from fraudulent activities.

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Monday, December 6, 2010


It refers to the development and use of machinery, products and processes. For several reasons, individual firms, especially smaller ones with limited capital, must usually adapt to technological advances (rather than control them).
Many firms are dependent on other companies to develop and perfect new technology, such as computer microchips and only then can these firms use the new technology in their products, such as automated gasoline pumps at service stations, talking toys, or electronic sensors in smoke detectors for office buildings.  And when new technology is introduced, the inventor often secures patent protection, which excludes competitors from using that technology (unless the inventor licenses the rights to others for a fee).
In a number of areas, companies have just been unable to achieve practical technological breakthroughs. For example, no firm has been able to develop and market a cure for a common cold, a good-testing nontobacco cigarette, a car powered by electricity, or a totally effective and safe diet pill.
When new technology first emerges, it may be expensive and in short supply, both for companies using the technology in their products and for final consumers. The challenge is to mass produce and mass market the technology efficiently. For example, it took a decade for battery-operated pocket calculator to reach peak sales.
Some technological advances require employee training and consumer education before they can succeed in marketplace. Thus, company emphasis on user-friendliness can speed up the acceptance of new technology. That is why the current generation of personal computers focuses so much on ease of use, and personal selling and customer service are so important.
Certain advances may not be compatible with goods and services already on the market and/or require significant retooling by firms wanting to use them in their products or operations. For instance, every time an auto maker introduces a significantly new car model, it must invest hundreds of millions of dollars to retool facilities.
Each time a firm buys new computer equipment to supplement existing equipment,  it must determine whether the new equipment is compatible (Can it run all the computer programs used by the firm and ‘talk to’ the firm’s existing equipment?).
To be successful, technological advances must be accepted by each firm in the distribution process (the manufacturer/service provider, the wholesaler, and the retailer). Should anyone of these firms not use a new technology, its benefits may be lost. For example, if a small retailer does not have electronic scanning equipment at cash registers, its cashier must ring up prices by hand, even though each package has been computer-coded by manufacturers.
A firm’s technological abilities are also affected by the availability of scarce resources. Over the past twenty years, sporadic shortage and volatile price changes have occurred for a variety of basic commodities, such as home heating oil, other petroleum-based products, plastics, synthetic fibers, aluminum, chrome, silver, tungsten, nickel, steel, glass, grain, fertilizer, cotton and wool. And despite efforts at conservation, some raw materials, processed materials, and component parts may remain or become scarce over the next decade.
Resource shortages and/or rapid cost increases would require one of three actions by a company. First, substitute materials could be used in constructing products, requiring intensified research and product testing. Second, prices could be raised for products that cannot incorporate substitute material. Third, companies could abandon products where resources are unavailable or used ineffectively and demarked others where demand is great than it is able to satisfy.

Saturday, December 4, 2010

How to approach the Market??

Marketing planners need to develop a strategy for approaching the market. The marketer's first step is to access the needs of the market. Then, because consumers in a market are seldom uniform, planners must decide whether to treat the market as homogeneous (that is, as a single, undifferentiated, large unit) or as heterogeneous (a market composed of separate, smaller groups known as segments). The market segment of potential customers a product provider selects is its target market. Marketers approach their target markets with the competitive strategies of product differentiation and positioning. More elements are discussed below.

Undifferentiated and Segmentation Approaches: 
When planners treat the market as homogeneous, they purposely ignore differences in the market and use one marketing strategy that will appeal to as many people as possible. This market strategy known as an undifferentiated or market aggregation strategy. At one point in its history, many soft drink companies viewed the U.S market as homogeneous and used general appeals for all its consumers. This strategy is risky because it may appeal to no one, or the resources wasted will be greater than the total gain in sales.
Few examples of homogeneous markets exist. Often, companies take an undifferentiated approach because they lack the resources to target different market segments. For certain types of widely consumed items (such as gasoline and basic white bread), however, the undifferentiated market approach makes sense because the potential market is large enough to justify possible wasted resources. At one time, the bottled water industry used this approach, clearly, that has changed.
Market Segments:  is a much more common market approach. It assumes that the best way to sell to the market is to recognize differences and adjust to them accordingly. Marketers divide the entire heterogeneous market into segments that are homogeneous. From these segments, the marketers identifies, evaluates, and selects a target market, a group of people with similar needs and characteristics, who are most likely to be receptive to the marketer’s product. For instance, a retailer such as computer shop offers various hardware, software and support services to select target markets to sell more products to more people more often.
By using a segmentation approach, a company can more precisely match the needs and wants of the customer and generate more sales. That’s why soft drink manufacturers have moved away from the undifferentiated approach and have introduced diet, caffeine free, and diet caffeine-free versions of their basic products. This approach also allows a company to target advertising more precisely.

Product Differentiation:
 Regardless of whether a marketer employs an undifferentiated or a segmentation approach, there remains a need to distinguish a brand from that of competitors. Most markets contain a high level of competition. How does a company compete in a crowed market? It uses Product Differentiation, as a competitive marketing strategy designed to create product differences that distinguish the company’s product from all others in the eyes of customers. Those perceived differences may be tangible or intangible. Product differentiation may also exist within segments.
Tangible differences include unique product feature, color, size, quality of performance or support services, or available options.
In instances where products really are the same (examples include milk, unleaded gas, and over the counter drugs), marketers often promote intangible differences. They create an image that implies difference, although the image may have little to do with the actual product features. Some beer companies, for example, try to suggest status, enjoyment, masculinity.
Determining what place a product should occupy in a given market is called positioning. It mean a marketer strategically combines the product’s tangible and intangible attributes in order to create a relative picture of the product.