What is marketing?

An advertiser needs an effective campaign to help its new product succeed. However, to succeed a product must offer customers value, a supportive distribution network of retailers and proper pricing. Because advertising is just one part of the total marketing effort, it’s unlikely that an advertising agency could achieve its goals without a thorough understanding of its client’s marketing programs.

This page explores how marketing influences and shapes advertising. It examines how the relationship between marketing and advertising plays a key role in an integrated marketing communication strategy. It also takes a look at the advertising agency, its variations and all its structures.

The American Marketing Association defines marketing as the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy the perceived needs, wants and objectives of the consumer and the organization. Stated simply, marketing is the process of finding, satisfying and retaining customers while the business meets its goals. Although its marketing focuses on the exchange and the customer, every business must tailor its marketing to fit into its business plan.

An exchange is the act of trading a desired product or services for something of value in return. How do marketers prompt the exchange process? They must market effectively from start to finish.

MITE Vision Preface

MITE has been designed with visitors needs in mind and for thoroughly testing in all over the world. This comprehensive blog captures the vitality of MITE in an environment that is constantly changing. Noted for its realism in presenting the MITE process, the blog incorporates vivid examples of current practices and includes realistic case studies, carefully developed to provide a variety of learning opportunities.

MITE is actually involved directly and indirectly in the lives of every person in this modern world. Here we have tried to introduce visitors to accepted MITE concepts and practices. These principles provide visitors with a proven body of knowledge which can be used to cope with the modern world trends and environment. We hope our visitors will agree with us that the blog provides a realistic view of contemporary MITE.

MITE contains many innovative features designed to make learning easier for its readers. MITE allows each page to stand on its own as a complete, systematic learning tool. Each page begins with a series of learning goals to direct the visitors and readers.

Basically MITE is created after the combination of four major fields which are vast like a sea. The all four are interlinked with each other in any way and the purpose of MITE is to understand and discover all the old and new aspects of these fields. We will try our best to describe, introduce and focus on all four fields of MITE.  The purpose behind MITE is to learn and measure the depth of Marketing, Internet, Technology and Entertainment visions. Today, all these four fields are dependent directly and indirectly on each other. Suppose technology invented internet, internet discovered new aspects of marketing and technology and internet both are discovering the new ways and ideas for entertainment.  In MITE, we will do our best to lighten up on all the aspects of these four fields thoroughly. It will also describe the minor and major portions of the above described fields, as what is marketing, marketing principles, where is internet now, the latest entertainment ways and updates, how technology effects on the current human lives and many more things.

We hope that MITE will bring a change in the lives of current and as well as next coming generation.

The MITE Vision Team